Sponsorship Guide
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By Alan Fine
Focus on the Present
Every golf stroke creates a result. Sometimes the ball goes in the hole; sometimes it lands in the water. But rather then focusing on the result they currently have, most golfers tend to focus on either the result they would have preferred (which is merely wishful thinking) or on beating themselves up for being so "stupid" (which is painful). Smart golfers, on the other hand, learn from every swing. If they aren't getting the results they want, they find the reason. They change their setup, their grip, their swing, or other routine until they get the results they desire.
Observe the results you obtain in your business. Are they favorable? If not, what are you doing to change them? Einstein once said that doing the same thing over and over and expecting a different result is a mark of insanity. Analyze each result, whether it relates to sales volume or client satisfaction, and determine if it meets your desired outcome. Make adjustments as necessary and track your progress. The more willing you are to learn from past results, the more apt you are to ultimately succeed.
Play to Win
Business, like golf, is a game. And whether you're playing golf or growing your business, you have a potential champion inside you waiting to get out. By applying these golf course lessons to your business today, you can enhance your company's performance, enjoy the challenges you face each day, and maximize your game on and off the course.
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